In Switzerland and/or abroad, develop software tools and applications for the digital media industry (publishers and advertisers) targeting European and global markets; provide research and development (R&D) services to clients and partners of the company's ecosystem to customize and extend the company's core values; organize and manage the digital content market (DCM) based on the company's ecosystem and customer base, including global and multilingual support; provide additional services such as marketing, promotion, strategic consulting, community management, etc. to publishers and brands; participate in local and global initiatives such as industry forums, consortia, launch days and other events and programs; contribute to societal causes to stimulate online incentives and job opportunities through remote participation; file, acquire, hold and sell patents or any intellectual property rights and acquire, hold and grant licenses.