Business consulting, management consulting, particularly in the advertising and advanced marketing sector, as well as the conception, development, consulting and provision of management services, either on its own account or for client companies or entities; the holding of participations in Swiss and foreign companies in the pharmaceutical, cosmetics and wholesale and retail trade sectors of such products, also carried out through electronic means, the assumption of representations, agencies and concessions, commercial intermediation and the procurement of business, with or without storage, of all articles related to the company's purpose; the purchase and sale of trademarks, patents, know-how and intellectual property in general, and its management in the form of active and passive licenses. The company may carry out all commercial, securities, real estate, industrial and financial transactions deemed necessary or useful for the achievement of the company's purpose, as well as acquire and dispose of interests or participations in other companies directly or indirectly.