The exercise of any activity in the fields of architecture and events, in particular interior architecture, design, urban planning, project studies and management, real estate management, development in the event and artistic sector, development of visual identity, concepts and brands, graphic art, graphics, photography and video. The company may also carry out any financial, commercial and industrial activity directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.