The company's purpose is the purchase, sale, and rental of automotive sports equipment, go-karting, and motorcycle equipment, driving coaching, race strategy consulting, physical and mental preparation, training, the organization of training camps within the framework of sports disciplines, as well as all activities related to event management. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, excluding all operations prohibited by the LFAIE, acquire companies with identical or similar objectives, or merge with such companies, carry out any commercial and financial activities, and carry out all operations and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.