The company's purpose is any activity in the field of graphics, design and art on any medium, the trade of art objects and manufactured goods, economic, legal and tourist advice and support, as well as any teaching services in the fields of art and sports. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions, including securities and intellectual property rights, directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.