The company's purpose is to provide services in the fields of public relations, publishing, communication and marketing, as well as secretarial services, company evaluations, company liquidations, market analyses, organizational, commercial and strategic consulting, company organization, payroll accounting, creation of business plans, and services in the field of information technology and development of information systems. The company also supports the introduction and marketing and development of trade products in Switzerland and/or abroad, as well as all related activities. The company can also acquire, sell, manage, obtain and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, and in particular in the above-mentioned fields. The company can acquire participations in other companies or industrial, commercial, financial and service companies in Switzerland and abroad, within the scope of the company's purpose or in other areas, for its own account and not in a fiduciary capacity. The company can also establish branches and subsidiaries in Switzerland and abroad. Furthermore, the company can acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with their registered office and/or activities in Switzerland and abroad, within the framework of the applicable regulations. Any activity in the real estate sector is not intended for third parties, but is limited to real estate for its own account. Finally, the company can carry out all commercial, industrial and financial transactions that are deemed necessary or useful in connection with the company's purpose or are suitable for achieving it.