The purpose of the company is to create graphic products of all kinds, especially in connection with images, texts, prints, art photographs and photographs. Furthermore, it aims to advise, support and care for other companies, particularly in the fields of graphics, advertising, internet, multimedia/data communication, photography, video, design and helps with the aesthetically demanding design of their products. Furthermore, it can operate a picture, photo, text, graphics and advertising agency as well as a book publishing house. The company can establish branches in Switzerland and abroad. It can participate in other companies, acquire or establish companies with a similar or related purpose, and conduct business that is directly or indirectly related to its purpose or suitable to promote it. It can acquire, rent and sell real estate.