The purpose of the company is the manufacture and sale of clothing, shoes, glasses and fashion accessories, including design, creation, marketing, communication and distribution, as well as the distribution of wine/champagne and luxury goods and the trading of currencies. Furthermore, it can import and export clothing, shoes, glasses and fashion accessories. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate and intangible assets, grant loans and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.