The Association aims to raise awareness about Alzheimer's disease and promote brain health. To achieve this goal, the association is developing: 1- An awareness mission by producing a documentary film. During the 5 Ironmen races in 5 European countries, we meet the actors of the disease on site. Interviews with doctors, researchers, we visit reception structures, share the daily life of patients and their families with the concern of better understanding this disease and highlighting good ideas and solutions found across Europe. 2- A Prevention/Education mission by organizing conferences in associative and school environments during the stages of racing events in Europe. 3- A scientific study: we are conducting a pilot phase of a clinical study with endurance athletes who are at risk for dementia-related diseases, measuring their physical health, mental health, and resilience during sports training and competitions. 4- The development of protocols/technologies aimed at supporting the brain health of adults and their dissemination.