The company's purpose is to engage in the distribution, import and export, as well as retail and wholesale trade of goods of all kinds, particularly in the areas of lifestyle and fitness. The company also aims to act as a trading agent between suppliers and demanders of products and services of various kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.