The company's purpose is to finance, produce and distribute films as well as product placements in films. The company also aims to support actors, musicians and artists in all aspects, particularly in their marketing and the trade of goods (art, watches, jewelry, etc.). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.