The company's purpose is to provide services in the fields of management consulting, conception and implementation of sales and marketing services, as well as consulting in the creative industry. The company can trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also acquire, encumber, manage and sell copyrights, patents and licenses of all kinds. Furthermore, it can provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.