The company's purpose is: The management and animation of member clubs in Switzerland and abroad; the organization of all events in Switzerland and abroad; the provision of services of all kinds, notably in the fields: of consulting, particularly aimed at the luxury industry; of the design, organization, management, and provision of content, including digital content, social media, and digital spaces; the trade of goods, particularly in the fields of horology and fashion. It may carry out all operations related to this activity as well as all operations likely to promote the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies, and conclude all contracts aimed at developing or achieving its purpose or directly or indirectly related thereto. It may grant or receive loans from or in favor of its partners, as well as from or to all companies of the same group.
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