The company's purpose is to operate a bookstore and all other commercial activities related thereto. The company may take part in similar or analogous enterprises, acquire all properties for its own needs or sell them. It may establish branches in Switzerland and abroad, participate in other enterprises in Switzerland and abroad, acquire enterprises with an identical or analogous purpose, or merge with such enterprises, acquire or sell properties, carry out all mobile, financial or service transactions and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto.