The company's purpose is to plan, market, execute and manage events, as well as provide services related to events and general marketing services. Furthermore, the company aims to publish music and spoken word works, develop, produce and distribute radio programs, and provide services and develop and distribute products in the media sector in general, including merchandising, in particular lifestyle products, in connection with or for products in the media sector as well as for events. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.