The operation of public establishments and the organization of events as well as all services in the aforementioned fields. It also aims to provide all advice within the framework of its activity; sub-letting of furnished apartments as well as renovation and decoration of apartments; acquisition and administration, purchase, sale and operation of hotels, cafes, restaurants, shops and commercial premises in Switzerland and abroad; import, export, sale and marketing of all products, personalized concierge services and organization of events of all kinds. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or relating directly or indirectly thereto.