The purpose of the company is to provide services of all kinds in the field of photography and film, both domestically and abroad, in particular the organization of photography courses and photography trips, commissioned photography, the sale of images in all possible forms, such as wall pictures, calendars and the like, as well as galleries, exhibitions, travel and photography lectures, guided hikes, bike tours and other sports activities. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.