The company's purpose is: the provision of services in the fields of marketing, public relations, and communications, as well as all related activities; the organization and design of immersive events and creative collaborations in the fields of contemporary craftsmanship, design, and culture; the creation, publication, and dissemination of editorial and visual content on digital media, notably via social networks and online platforms. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose, in Switzerland and abroad, and may be interested, in any form, in any similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.