The company's purpose is to carry out advertising and sales campaigns in Switzerland and abroad for its own account or on behalf of third parties. These campaigns can be conducted by mail, telephone sales, organization of and participation in trade fairs, advertising posters, internet sales, and all related tasks. The company also provides training for telephone sales personnel, conducts market research, and develops general advertising concepts, as well as trades in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or on behalf of third parties, as well as grant guarantees and sureties for its subsidiaries and third parties.