The company's purpose is to research, manufacture and trade all types of products, particularly in the fields of luxury, consumer goods, jewelry and watchmaking; precious metalwork and the manufacture of various machines and tools. It also aims to engage in any marketing and communication activities. The company may take financial participations, both in Switzerland and abroad, in companies, organizations or institutions, except for operations prohibited by the LFAIE. Furthermore, it may carry out, either on its own account or on behalf of third parties, all commercial, movable, real estate (except for operations prohibited by the LFAIE) and financial transactions, in direct or indirect relation to the above-mentioned objects, in any form whatsoever; including consulting services; the acquisition, negotiation and exploitation of all patents, licenses and processes related to the company's purpose; loan or guarantee agreements with associates, affiliated entities or third parties.