The company's purpose is to trade, distribute and ship erotic articles as well as articles from the LGBTIQ+ range. Furthermore, it aims to promote online and print media and their distribution, as well as the marketing of its own brands and products in the erotic sector. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.