The company's purpose is the design, development, distribution, and marketing of high-end clothing, accessories, and fashion-related items. It outsources the production of its products to third parties and collaborates with specialized partners in Switzerland and abroad to ensure production that meets the quality and ethical standards of the luxury industry. It operates physical stores, e-commerce platforms, and distribution networks in Switzerland and internationally. It may organize events, showrooms, and collaborations with brands, artists, or designers to promote its collections. The company may acquire, protect, exploit, and transfer intellectual property rights, including trademarks, patents, designs, and models, as well as any creations related to its visual identity and collections. It may import, export, distribute, and market its products on national and international markets, establish partnerships with multi-brand distributors and specialized online sales platforms, and develop any activity related or complementary to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable, or other operations, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.
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