The company's purpose is to design, manufacture, trade and distribute clothing and fashion items under its own brand as well as on behalf of third parties. To this end, it operates, among other things, an online shop and stationary sales outlets. In addition, it offers creative services in the field of fashion design, styling, consulting, training and product development for external companies and brands. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies. Furthermore, the company may conduct all business or conclude contracts that are suitable to promote the development of the company and the achievement of its purpose or are directly or indirectly related thereto.