The company's purpose is to conduct market research, provide consulting and coaching services to individuals, teams and companies, trade in food and goods of all kinds, and provide related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad. In addition, the company may engage in all commercial, financial and other activities and perform legal transactions that appear to promote the company's purpose or are related to it, in particular providing services to affiliated and other companies, granting financing, providing securities of all kinds or otherwise securing or guaranteeing obligations of these companies.