The company's purpose is to provide strategic and operational management consulting with a focus on marketing, digitalization, and digital transformation. Furthermore, it provides services in the areas of information technology, particularly the development, operation, and marketing of software, as well as the sale of related digital products and services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies, or merge with them, as well as enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.