The company's purpose is to plan, manage and advise gastronomy, hotel and entertainment businesses of all kinds, to grant national and international naming, brand, license and franchise rights, and to create concepts and carry out all business directly or indirectly related thereto. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.