The consulting, management and organization of commercial, manufacturing and industrial activities; development and control of sales networks, also in franchising in the field of branding and in particular in the protection of brands. The production, wholesale and retail trade, import, export, distribution and intermediation in general of finished products, semi-finished products and raw materials; the granting and assumption of distribution, agency and representation mandates. The conception, management, promotion, enhancement, dissemination and diffusion of communication in general, connected to marketing and advertising in every declination, outlet and media channel, including the provision of services, consulting and products in the multimedia field in every its declination; the conception, management, organization of commercial promotion initiatives in any form and support; the organization of events, the conception, realization, commercialization and rental of merchandising, gadgets, advertising material, visuals, means, tools and promotional material in general. The assumption, granting and exploitation in general of trademarks and licenses or industrial know-how. The company may also carry out all those commercial, industrial and real estate operations within the limits imposed by the current legislation, deemed necessary or even only opportune for the achievement of the company's purpose, including participation in other companies and the establishment of branches in Switzerland and abroad.