The company's purpose is: consulting, marketing advice, commercial development, training, purchasing, sales, import, export, distribution and trade of all movable goods and products, particularly in the fields of watchmaking, jewelry, luxury and prestige accessories, as well as the design, development, manufacture, marketing and repair of watch and luxury accessory products; all services and operations converging with these purposes; all advice to companies in the fields of organization, logistics and strategy; the acquisition, sale of luxury watches and jewelry; the management of related collections; all commissions on the sale of luxury products; the acquisition, sale, management of real estate objects or projects in Switzerland and abroad, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE); brokerage and all commissions on real estate transactions; all commissions on the sale of luxury products; the acquisition, sale, management and brokerage of real estate objects or projects in Switzerland and abroad, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). The company may: Engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; Open branches or subsidiaries in Switzerland and abroad; Participate in all companies having a direct or indirect relationship with its purpose; Grant loans or guarantees to partners or third parties, if it serves its interests.