The company's purpose is the online trade of beauty products, cosmetics, clothing and hygiene products, as well as the sale of goods related to the company's activity, and the provision of marketing and digital services. As a secondary purpose, it may: participate in all enterprises and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.