The company's purpose is to provide services in the areas of strategy, marketing and communication, as well as to launch products. Furthermore, it aims to market and sell products and services over the internet, develop and implement online promotions for third parties, set up online projects, and provide consulting services in the field of online marketing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for the liabilities of affiliated companies.