The company's purpose is to develop concepts, plan, finance, establish, equip, organize, rent, lease, advise and operate hospitality and sales premises, as well as to host events and provide services in the hospitality industry and trade in goods of all kinds. The company may acquire, encumber, utilize, sell and manage claims, licenses, patents, inventions, procedures, copyrights, trademarks and other intangible assets. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, release, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account and for third-party accounts, enter into guarantees and sureties for subsidiaries and third parties, and conduct import and export transactions.