The company aims to provide services in the areas of appearance competence, coaching and communication. It supports, accompanies and conceives any kind of assistance in the areas of appearance, coaching, appearance competence and communication for private individuals, authorities, schools and companies; the takeover of or participation in any companies, insofar as this promotes the main purpose; in general, the carrying out of all business and financial operations, also with securities or real estate, which serve the main purpose directly or indirectly; the company can, in particular, acquire and also resell properties; the establishment of branch offices in Switzerland and abroad.