The company's purpose is to provide services in the field of bicycle racing and touring and related areas, as well as to hold corresponding brands and licenses. The company can conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it, in particular, it can also trade in corresponding products and goods. It can establish branches, offices or representations in Switzerland and abroad. It can manage assets on its own account, in particular, acquire, manage and sell properties and companies in Switzerland and abroad. It can conduct patent, license and other intellectual property transactions.