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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - General Specialty TradeBaselAction Switzerland GmbH
Action Switzerland GmbH Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Action Switzerland is a retailer offering a wide range of products, including household goods, toys, garden items, fashion, sports equipment, electronics, and much more. The company's core activity is to offer a variety of products at low prices, thereby appealing to a broad audience. Action Switzerland positions itself as a discounter, offering new products daily and regularly providing special offers and discounts.

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Action Switzerland GmbH

Offering

Products & services

Industry:Retail - General Specialty Trade
✓ Offered3
Non-food assortment
Non-food assortment for home, household, kitchen, school & office, DIY, fashion, toys, garden, travel, personal care and multimedia; rotating products, own brands and weekly offers.
Food and beverage assortment
Food and beverage assortment with baked goods, sweets, chocolate, nuts, snacks, pantry items and drinks from own and premium brands.
Own brands
Own brands across household, home, kitchen, personal care, DIY and other categories; including product lines such as Hotel Royal, Miss Bubble, Candra, Mariette and Werckmann.
Trust & reputation

ranQ Trust Score of Action Switzerland GmbH: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Action Switzerland GmbH has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Action Switzerland GmbH scores 70.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.50.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.90.07%
Action Switzerland GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Action Switzerland GmbH scores 71.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.43.34%
Qualifications+0.00

Action Switzerland GmbH reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

March 10, 2026Media
Neue Filiale in Wallisellen: Discounter Action kommt vors Glattzentrum
tagesanzeiger.ch
February 27, 2024Media
Billigkette Action setzt für die Schweiz auf Headhunter
20min.ch
October 29, 2023Media
«Action ist unterste Preislage. Tiefer geht’s nicht mehr» – Experte über neuen Discounter
watson.ch
October 18, 2023Media
Holland-Discounter gründet Niederlassung in der Schweiz
nau.ch
October 17, 2023Media
Action: Neuer Discounter für die Schweiz
luzernerzeitung.ch

Knowledge

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Location

Messeplatz 10
4058 Basel

At a glance

Legal form
Limited Liability Company
UID
CHE-399.968.596
Founded
2023 · 3 years
Last commercial register change
June 1, 2026
Employees
51 to 100
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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