The company's purpose is the production of content and the provision of services of all kinds, in particular in the fields of multimedia, public relations, branding (brand image - visual identity), personal marketing, communication, social media, fashion, architecture, furniture, travel, luxury, education and beauty, as well as the trade of goods of all kinds. The company may carry out all operations that are related to the pursuit of its purpose or that are likely to promote directly or indirectly the purpose of the company. It may also create branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad (except for operations prohibited by the LFAIE). The company may also acquire, manage, exploit, encumber and alienate intellectual property rights, including copyrights and licenses. The company may produce, design, purchase and sell clothing brands with its own distribution, the production of a line of beauty products, food or any other type of physical or online product. It may also carry out financing for its own account or for the account of third parties, as well as contract guarantees and sureties for subsidiaries and third parties.