The company aims to specialize in services that, through the use of various methods such as targeted cold and heat therapy, ice baths, sauna, breathing techniques, meditation, and survival training, aim to reduce stress, monitor health data, improve physical and mental health, and impart knowledge; promote team building, resilience training, self-optimization, and intensification of nature connection; actively engage in environmental protection and a more intense connection between humans and nature to make a sustainable contribution to the environment; engage in sustainable tourism and contribute to economic, social, and ecological development; trade in goods, in particular media, clothing, and food, as well as offer specialized courses for preparing for competitions and expeditions; acquire, hold, manage, and dispose of brands, copyrights, patents, licenses, and intellectual property rights of all kinds, in particular to the extent that they are related to the company's main purposes; take over or participate in any companies; in general, carry out all business, financial, and industrial operations, including with securities or real estate, that directly or indirectly serve the pursuit of the main purposes; the company may, in particular, provide financing and grant guarantees and warranties for third parties; establish branches in Switzerland and abroad.