The creation and management of a promotional card as a discount offer tool for affiliated retailers to cardholders; marketing, commercial advertising, merchandising activities, as well as related sectors, and event organization. The realization of feasibility and profitability projects, as well as the management, coordination, organization, and implementation of networks and platforms. The company may also carry out any commercial operation necessary or useful for achieving its purpose, including the assumption of representations in all connected sectors, directly or indirectly, with the social purpose. Financial intermediation throughout Switzerland of insurance products. Furthermore, it may acquire participations in other legal entities both in Switzerland and abroad, as well as hold licenses, trademarks, and patents.