The detention, study, registration and marketing, including licensing, of trademarks, patents and know-how, in the field of sports articles in general, with particular attention to the world of cycling. The company may carry out on its own behalf or on behalf of third parties the activity of research and development of new products, or trademarks, as well as commercial brands, patents or production processes, including the assembly of existing products in order to obtain new different products. The company may trade all products for the sectors for which it provides services as well as the purchase, sale and management of goods and services of any kind. Financial participation in other companies and in particular the purchase and management of shares of national and foreign companies. The buying and selling and management of real estate, as well as all similar commercial, financial and administrative activities in relation to the aforementioned real estate activity; commercial activity on an international level, as well as all similar financial and administrative activities in relation to the aforementioned activity. The company may hold, directly or indirectly, real estate properties or participations in real estate companies. The company may open branches and subsidiaries in Switzerland and abroad.