The company has the following purpose: trade, import, export, distribution, consignment and brokerage of new, old and used or second-hand items, mainly in the field of jewelry, watchmaking and clockmaking; advisory services, repairs and maintenance in the fields of jewelry, watchmaking and clockmaking; operation of sales premises and online sales sites. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.