The company's purpose is: The company may perform any operation in the field of consulting, investments, including participation in consulting and service companies, and carry out all financial, guarantee and transaction operations, including securities, real estate, commercial, industrial, financial operations, deemed necessary and useful by the administrative body or shareholders for the exercise of the activities that constitute the company's purpose. It may operate in the field of incorporation of companies, foundations, associations and consortia, the assumption of secretariats and accounting, the administration and consulting of assets and the execution of wills, the analysis and research of solutions in the management and organizational field. The company may also, in addition to research, training and consulting activities, operate in the field of technical, administrative, managerial and financial coordination, also of the companies in which it participates and their financing; take out loans and mortgages, also secured by mortgage, for the financing of corporate activities; take over directly and indirectly, both in Switzerland and abroad, shares and interests, participations - also equity - also in industrial and commercial businesses, in other companies, consortia, enterprises, joint ventures, economic interest groups, associations to be established or established. It may also operate in the provision of consulting and assistance services, also commercial, strategic and promotional in every sector, including the organization, realization, intermediation, creation and dissemination of P.R. activities, none excluded. The company may also carry out the exercise of editorial and advertising activities, computer, telematic and multimedia of every kind, entertainment, e-commerce, tourism, bookstores and journalism, traditional and digital, including the exploitation of trademarks both in Switzerland and abroad, also through production, intermediation, consulting and commercialization, through traditional forms of commerce. The design, study, development, realization, commercialization, distribution, purchase and sale, both on its own account and on behalf of third parties, of products, systems and services hardware and software, as well as applications and applications of every type and for any platform. The company finally has as its object also the investment in a direct and/or indirect way, as well as the provision of services and performances related to the real estate sector in general. In this regard, it may: purchase and/or sell real estate, real estate complexes and/or companies and/or branches of companies, real estate also commercial of any type and characteristic, also themed, factory outlet (factory shops) and commercial parks both on its own account and on behalf of third parties, also as a proxy, with express inclusion of intermediation activities; rent them, lease them and, in any case, transfer them to third parties for any title or favor their transfer, definitive or temporary, both on its own account and on behalf of third parties, also as a proxy, with express inclusion of intermediation activities.