The company's purpose is to provide consulting services in the areas of marketing, communication and media. Strategic planning, definition and implementation of marketing and communication measures, communication and media planning as well as media purchasing, organization of events. The company may engage in all financial, commercial or industrial activities that are directly or indirectly related to its purpose, as well as conduct activities in the areas of movable or immovable property, create branches and subsidiaries abroad, participate in all companies that have a direct or indirect connection with its purpose, and grant loans or guarantees to members or third parties if it serves its interests.