The core activity of Advert SA is providing consulting services to telecommunications companies. This includes, in particular: strategy consulting and process optimization for telecommunications companies, network infrastructure design and optimization, automation of business processes through software solutions, cash flow management and financial consulting, business consulting and consolidation, and support in finding investors and financing opportunities. Additionally, the company offers specialized solutions for the telecommunications industry, such as A2P programs, billing and switching software for voice and SMS services, as well as monetization and premium content software.