The company's purpose in Switzerland and abroad is the design, manufacturing, purchase, sale, import, export, distribution, representation, and marketing, wholesale, semi-wholesale, and retail, of jewelry, watches, watch bracelets, watch components, and all related articles or accessories, as well as all related advice (but excluding operations prohibited by the Federal Law of December 16, 1983 on the acquisition of real estate by foreigners). The company may: engage in any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises directly or indirectly related to its purpose; grant loans or guarantees to shareholders or third parties, if this promotes its interests.