The trade of all products, IT services and consulting, private concierge services, personal assistance, provision of vehicles and drivers; all activities in the field of fiduciary services, accounting and tax mandates, insurance brokerage, real estate brokerage, management of movable and immovable assets, financing and mortgage brokerage and all financial intermediation operations, any activity in the field of consulting, financing, investment and public relations for any company; trade, rental, transformation and development of real estate, including interior renovation, both in Switzerland and abroad, subject to the operations prohibited by the LFAIE. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto. The company may also grant loans to its shareholders and/or guarantee, secure or co-sign loans granted by third parties to its shareholders.