The company's purpose, both in Switzerland and abroad, is: the production, organization, operation and design of shows, parties and other events; the exercise of all activities in the fields of catering and hospitality, including the management of public and private establishments and the trade of all types of products; the exercise of all activities in the field of information technology, including the implementation and creation of solutions; the operation of a communication and marketing agency; the operation of a real estate management company: the formation and management of companies and the provision of domiciliation services. It also aims to acquire, hold, manage and sell participations in companies of all types, excluding participations in companies holding residential real estate in Switzerland, in accordance with the LFAIE. It provides services and financing to the companies of the group to which it belongs and pursues any objective related to the main purpose. Furthermore, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial and industrial operations in Switzerland and abroad, directly or indirectly related to the main purpose. It may create branches in Switzerland and abroad, and grant loans to its shareholders, as well as guarantee or secure loans granted to its shareholders by third parties. The company may also found or acquire any business pursuing a similar or complementary purpose.