The company aims to develop, produce, market, and trade products and services in the fields of beauty and lifestyle as well as related luxury sectors. Furthermore, the company can acquire, exploit, and dispose of copyrights, patents, licenses, trademarks, and other intellectual property rights. The company can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.