The company's purpose is to acquire, hold, manage and dispose of participations in domestic and foreign companies of all kinds, to manufacture, trade and distribute alcoholic and non-alcoholic beverages, as well as to provide related services. The company may establish branches and subsidiaries in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may acquire, manage, transfer and exploit intellectual property rights such as patents and trademarks in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies and third parties.