provision of services in the fields of creative direction, marketing, public relations and communications; provision of advice in the field of asset management; purchase, rental and sale of foreign real estate, with the proviso that no real estate activity will be carried out in Switzerland (excluding all operations prohibited by the LFAIE). Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial and movable transactions directly or indirectly related to its corporate purpose and take an interest, in any form, in similar companies, in particular by acquiring stakes in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.