The company's purpose is to support businesses in creating and developing brands, providing all services in the fields of strategic, operational and digital marketing, brand image and product development consulting. It also aims to develop and trade all types of products, particularly consumer goods. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or directly or indirectly related thereto.