The company's purpose is to operate entertainment and cultural venues, produce and host events of all kinds, particularly music and dance events, as well as provide catering services at these events, trade in goods of all kinds, particularly in the field of event technology, and rent them out, organize commercial and cultural fairs and events, acquire, negotiate and execute sponsorships and media partnerships, as well as trade in merchandise, media and objects of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.